From Caracas to the world.
Venezuelan-American entrepreneur. Founder of WellClub, creator of the C.E.O. Method, author and speaker. Everything I've built started with one decision: to learn how to decide better.
Talk to Luigi
The journey
Born in Caracas
Born on January 23rd in Caracas, Venezuela. Only child of an extraordinary mother, also raised by his grandmother and aunt in a home full of feminine strength.
The ocean as first teacher
From an early age, the Venezuelan coast becomes his space for reflection. He learns from the constancy of the sea what school cannot teach: patience and the rhythm of effort.
University & formation
Studies Business Administration. Begins building the systematic thinking about business that would later evolve into the C.E.O. Method.
Love arrives
Meets who would become his wife. A relationship that would become the foundation of everything that followed.
The big leap: United States
With his wife, decides to move to the United States. A new country, a new language to fully master, a new system. The first years are of pure learning, active humility, and quiet building.
Building from zero
Works across different industries while studying the American market from the inside. Discovers that what most Hispanic immigrants lack is not capability — it's access to the right information and financial tools.
WellClub is born
Founds WellClub with a clear mission: bring quality financial and legal services to Hispanic families in the United States. Insurance, taxes, notary, LLC formation — all in Spanish.
Stop. Think. Act.
Publishes "Stop, Think, Act — The C.E.O. Method", his first book. A practical guide that condenses years of real entrepreneurship for leaders who want to build with criterion.
What I believe
Criterion before strategy
Any strategy built on poor criterion is doomed to fail. Before asking "how," ask "why" and "whether."
Service as purpose
WellClub was not born from business opportunity. It was born from the need to protect families who had no one to protect them.
Identity as advantage
Being Hispanic in the United States is not a limitation — it's a differentiator. Our culture, our resilience, our story are competitive advantages.
Clarity over speed
Many entrepreneurs fail not because they go slow, but because they go fast in the wrong direction. Clarity first, then speed.
Ready to connect?
Whether for mentorship, a keynote, or WellClub services — I'd love to talk.