16+
Years of experience
2
Operating states
1
Published book
∞
Stories transformed
How I can help you
Two areas, one purpose: help you build with criterion.
Mentorship & Speaking
One-on-one mentoring to apply the method to your business. Keynotes for organizations and events. Book available on Kindle.
Learn MoreFinancial & Legal Services
Insurance, tax preparation, bookkeeping, notary services, and LLC/corporation formation — in Spanish, for Hispanic families.
See ServicesStop. Think. Act.
The Criterion · Execution · Opportunity Method
The book that distills years of real entrepreneurship into a practical system. For leaders who want to stop improvising and start building with true criterion.
Criterion is not a talent you're born with. It's a discipline you build — decision by decision, day by day.
Luigi HernandezLet's build something together
Whether it's mentorship, a keynote, WellClub services, or simply to connect — I'd love to hear from you.